Operators

The Facts: Mobile Operators¡¯ core revenue is decreasing & ¡°non-SMS mobile data revenues¡± are proving insufficient to fill the revenue gap Mobile advertising is seen as a key new revenue stream to enable Mobile Operators to continue to grow revenues The extent to which mobile advertising will become a strong new revenue stream for Mobile Operators will depend on the how much of the mobile advertising value chain they manage to control and the extent to which they are able to leverage their huge customer bases through effective use of their CRM data By deploying the MAA mobile advertising platform, Operators can monetise their unique assets through the delivery of personalised and targeted advertising.